We need to define who will be using the system and what it is you want the site to do. We ask that you gather all information related to your business and discuss competitors. We need to clearly define the target audience, their needs and expectations.

Major tasks to be completed in this phase are:
 

 Project mission, goals and history
 Gather info related to your business
 Define audience
 Define standards of success
 Define short and long term goals
 Take stock of project resources
 Research competition
 Site features to be clearly defined
 Communication methods in place

All persons responsible for content and decision-makers need to be identified and contact persons agreed upon.